Ramie Lantz

Carpet Advantage

Ramie Lantz is the Owner of Carpet Advantage, a respected family-owned flooring company based in Urbana, Illinois. Flooring has been part of his life from an early age, as he grew up immersed in his father, Ray Lantz's, family business. From spending time around flooring installations and customer consultations as a child to eventually helping lead company operations, Ramie developed a deep understanding of the industry through firsthand experience. This early exposure created the foundation for a career built on craftsmanship, customer service, and long-term community relationships.

Carpet Advantage was established in 1992 and quickly became known throughout Central Illinois for its personalized approach and high-quality flooring solutions. The company began with humble roots, operating out of a van before growing into a well-established showroom and installation business serving homeowners, builders, and commercial clients throughout the Urbana-Champaign area. Growing up alongside the business gave Ramie a unique perspective on entrepreneurship, hard work, and the importance of building trust with customers.

Over the past 20 years, Ramie has expanded his role within the company and helped guide its continued growth. His professional journey has included everything from learning the technical side of flooring products and installation to overseeing customer relationships, project coordination, and daily business operations. Because he has worked in nearly every aspect of the business, he brings both strategic leadership and practical hands-on knowledge to every project.

Throughout his career, Ramie has remained committed to maintaining the values that originally built Carpet Advantage into a trusted local business. Those values include honesty, reliability, quality workmanship, and exceptional customer care. Under his leadership, the company has continued to strengthen its reputation as one of the premier flooring providers in East Central Illinois. Carpet Advantage has become recognized for offering a wide selection of flooring products, professional installation services, and personalized support for residential and commercial clients alike.

Ramie’s experience also reflects the evolution of the flooring industry itself. Over the years, he has worked with an increasingly diverse range of flooring materials, technologies, and design trends. From traditional carpet installations to modern luxury vinyl, hardwood, laminate, tile, and custom flooring solutions, he has adapted alongside industry changes while continuing to focus on quality and customer satisfaction. His ability to combine traditional service values with current flooring innovations has helped Carpet Advantage remain competitive and highly respected within the region.

In addition to managing operations, Ramie has helped maintain Carpet Advantage’s standing as a family-centered business that emphasizes local relationships and community involvement. Customers often appreciate the company’s approachable atmosphere, personalized guidance, and commitment to helping homeowners find flooring solutions that fit their style, budget, and lifestyle. This community-focused approach continues to be an important part of the company’s identity today.

Areas of Expertise

Ramie Lantz specializes in flooring and has built extensive expertise across virtually every aspect of the industry. With over 20 years of professional experience, he has developed a comprehensive understanding of flooring products, installation methods, design considerations, customer service, and project management.

His knowledge spans a wide variety of flooring materials, including carpet, hardwood, luxury vinyl plank, laminate, ceramic tile, and area rugs. He understands how different flooring options perform in residential and commercial environments and works closely with clients to recommend products that best fit their goals, style preferences, and budget. His practical experience allows him to guide customers through important considerations such as durability, maintenance, comfort, moisture resistance, and long-term value.

One of Ramie’s greatest strengths is his ability to combine technical flooring knowledge with personalized customer service. He believes that flooring is more than just a surface — it plays a major role in the appearance, comfort, and functionality of a space. Because of this, he takes time to educate customers and help them make informed decisions that align with both their aesthetic vision and practical needs.

Ramie also has significant expertise in flooring installation coordination and project oversight. He works closely with experienced installers to ensure projects are completed accurately and efficiently while maintaining high standards of workmanship. His attention to detail and commitment to quality help ensure smooth project execution from initial consultation through final installation.

In addition to product and installation expertise, Ramie has extensive experience in business operations and leadership within the flooring industry. As an owner, he oversees customer relationships, scheduling, sales operations, vendor partnerships, and overall business management. His long-term experience in a family-owned business environment has helped him develop strong communication skills, problem-solving abilities, and a service-first leadership approach.

Another area of expertise is helping customers navigate evolving flooring trends and innovations. The flooring industry has changed significantly over the years, with new technologies and products offering improved durability, design flexibility, and performance. Ramie stays informed on industry developments so he can continue providing modern flooring solutions while maintaining the trusted customer experience Carpet Advantage is known for.

His experience serving homeowners, contractors, builders, and commercial clients has also enabled him to adapt to projects of varying size and complexity. Whether assisting with a single-room renovation or helping coordinate flooring solutions for larger construction projects, Ramie brings professionalism, product knowledge, and attention to detail to every job.

Interests/Fun Facts

Outside of his professional life, Ramie Lantz enjoys spending quality time with his family and creating memorable experiences together. One of his favorite family traditions is visiting Disney destinations, where he enjoys the combination of entertainment, creativity, and family-centered experiences that Disney is known for.

Friends, family members, and customers often appreciate Ramie’s approachable personality and genuine nature. His family-oriented mindset carries over into the way he interacts with clients and employees, contributing to the welcoming and customer-focused culture associated with Carpet Advantage.